Since 1957, the a capella competition has brought Abilene traffic and tourism dollars from the large crowds that are in the city for the weekend.
Courtney McGaha, director of student productions and promotions, says they sold nearly six thousand tickets to this year's performances, "I know a lot of other productions that come to Abilene, a lot of them are much smaller, at smaller venues, we’re very fortunate that we have such a large venue, or they’re kind of very niche, things that not anybody would just kind of walk into and enjoy. So, the fact that we have this large show that anybody who’s never seen it can walk in and walk away having had so much fun, I think it gives the city of Abilene this landmark show that you don’t have anywhere else.”
Former ACU Student Stacey Losher has attended approximately 20 Sing Song performances. Currently living in the Dallas Fort Worth area, Losher returned for this year’s Sing Song to support her children and the Abilene community, "I also think it’s just a positive, family-friendly event that anybody can attend. So anytime you have an opportunity for families to do things together I just think it’s positive, and it’s great that it’s on ACU’s campus.”
Saturday night's performance sold out, and some fans had to watch the performances online.